A clear sign of the popularity of the Audi A1* and A1 Sportback* is the over 500,000 cars sold since its market launch in 2010. The Audi compact models are now being made even more attractive with benefits to both interior and exterior design. Fresh decors and paints give them an even more attractive appearance. The small compacts exhibit handling that is like that of a mid-class car. The rigid car body and short wheelbase make them agile and maneuverable.
Six engines – gasoline and diesel – are new or have been intensively further developed. For the first time, Audi is offering completely new three-cylinder engines, the 1.0 TFSI and the 1.4 TDI – they are efficient without neglecting driving fun. Fuel economy has been improved throughout the engine lineup by as much as ten percent, and power output ranges from 66 kW (90 hp) to 141 kW (192 hp). The seven-speed S tronic is available for all engines.
The electromechanical power steering system for the A1 is entirely new. It reduces power assist as vehicle speed increases. Its operation can also be modified by the new Audi drive select system. The driver can operate equipment modules such as the adjustable shock absorbers over several modes. Wheels are available in sizes up to 18 inches.
The program of optional features has been restructured. Customers can configure their Audi A1 to be even more customized by choosing one of the new lines: design or sport. Other lines and packages are offered as well. Brand new is the active kit, which highlights the urban character of the Audi A1 distinctively.