ŠKODA’s Head Designer Jozef Kabaň speaks about the demands on form and function of the new ŠKODA Fabia.
Question: A few months ago, the ‘ŠKODA VisionC’ design study gave us a first glimpse of the future ŠKODA design language. In what way does the new ŠKODA Fabia reflect this development?
Jozef Kabaň: We have demonstrated with the ‘ŠKODA VisionC’ design study how ŠKODA is able to combine great functionality with an expressive, emotional and more sharply defined design. This new design direction is the next step in the development of our brand and the new ŠKODA Fabia is the first model to communicate this design language. Drawing on elements of the ‘ŠKODA VisionC’ design study, the Fabia is more expressive, more dynamic and sportier.
Question: Why more emotions?
Jozef Kabaň: Demands on a car brand and its design develop over time. In recent years, ŠKODA has made a name for itself by producing cars with great functionality and above-average interior space. We sense that now is the right time to create a stronger connection between the functionality of our cars and an expressive and emotional design. You could say, that we are taking steps back to our roots. ŠKODA has a tradition of building design-oriented cars which are full of emotion, such as the legendary ŠKODA Popular Monte Carlo in the 1930s. We want to live up to these standards today.
Question: Does more emotion come at the expense of the new Fabia’s practical features?
