BMW Vision Future Luxury @ 2014 Beijing Auto Show

The BMW Vision Future Luxury furnishes a long-term outlook on the perception of modern luxury for the BMW brand. It stands for a forward-looking fusion of exclusivity and innovation, for a driving experience that is at once emotional and exclusive. All this is conveyed through the outstanding exterior and interior design of the BMW Vision Future Luxury along with its innovative technology, a pioneering lightweight engineering concept and a seamlessly integrated user interface and driving experience that caters optimally to the needs of all occupants. “Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.