The Nissan Kicks Concept premiered at the São Paulo International Motor Show, a compact crossover reflecting the design inspiration from Brazil.
"This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people," said Mamoru Aoki, Executive Design Director of Nissan's Global Design Strategy Department.
Nissan's design team saw a disconnect between vehicles on Brazilian roads, which were mainly silver, black and white in color, and the exuberant nature of the country and its people.
Kicks Concept was intended to bridge that gap and showcase the distinct design signature of Nissan cars.
"What we try to achieve is this kind of duality. It fits your pragmatic needs but also provides a sense of style and an extra sense of substance that we feel is missing in the market right now," said Project Lead Designer Hiren Patel of Nissan Design America.
